TRUSTe’s Survey Shows That We Are Concerned about Mobile Device Privacy


Truste study, mobile trackingThese days we are using mobile phones and tablets more and more, and this trend away from computers to mobile devices will continue in the years to come, according to a survey about consumer attitudes and mobile device privacy released by TRUSTe, a leading privacy services provider.

Our mobile devices present unique risks. For example, did you know you could be tracked by nearly anyone (including the government and businesses) if you leave your WiFi activated? This allows anyone with simple tools to track your location.

And of course advertisers track us by installing cookies on our devices when we surf the web. That’s a shocking fact given that in only six short years, TRUSTe says over 26 BILLION devices will be connected around the world.

So how do we feel about this? Below is some interesting information TRUSTe collected regarding our attitudes toward mobile device privacy:

  • Nearly 6 in 10 (59%) understand that advertisers can track what we do online when we use mobile devices.
  • About 85% of us want to know more about what exactly is being collected on mobile phones and tablets, and almost the same amount (83%) are concerned about this data collection.
  • Nearly 9 in 10 (88%) want to control what is being collected on us when we use mobile devices.
  • More than 1 in 4 (28%) feel that the privacy risks from mobile devices outweigh the benefits of using one.

For those of you who are concerned about mobile device security, we have the solution. A VPN like PRIVATE WiFi secures everything you do online, including on your phone or tablet. So if you are worried about the risks involved in using mobile devices, rest easy. PRIVATE WiFi has your (and your mobile device’s) back.

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Jared Howe

Jared Howe is PRIVATE WiFi’s Senior Manager, Product Marketing Communications. Working in high tech for over 15 years, Jared currently lives in Seattle with his wife, daughter, and their two cats.

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