Sensitive Information: Doodle-4-Google Under Fire After Requesting Kids’ Social Security Numbers


Google has a new kids’ program being held at schools nationwide called “Doodle-4-Google,” but the program has been asking parents to disclose their children’s personal information, including Social Security numbers, city of birth, and year of birth. This article on The Huffington Post criticizes the program because “a national, commercial database of names and addresses of American children, especially one that includes their dates of birth and SSNs, would be worth many millions to marketing firms and retailers.” Although Google hasn’t yet done anything improper with this information, the article states that “this kind of data can be linked with other databases to target advertising. It’s worth many times more than what Google will spend on prizes (each state finalist gets a t-shirt!).”

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Elaine Rigoli

Elaine Rigoli is PRIVATE WiFi's manager of digital content strategy.