Microsoft Launches “Do 1 Thing” Campaign for Online Safety


Do1Thing As part of Safer Internet Day (SID) on February 11th, Microsoft launched the “Do 1 Thing” campaign to urge people to do one thing to make their online lives safer. A major facet of the campaign is Microsoft’s Safer Online website where people can read tips to enhance their online security, find out what others are doing to stay safe, as well as share their “Do 1 Thing” promise.

Lax Security Practices Cost Time and Money

The Safer Online website contains some sobering information about online security.  Gathered from Microsoft’s 2013 global computing safety index, which studies the ways in which consumers and their families stay safe online, the takeaway is living a life without proper online security precautions will cost you both time and money:

  • $23 billion USD: Estimated worldwide losses in 2013 due to online troubles.
  • 179,750: Estimated number of hours spent in 2013 to fix online troubles.
  • $4.5 billion USD: Estimated worldwide losses in 2013 due to damage to professional reputations by online sources.
  • 2/3 use public WiFi networks: Only 1/3 of those surveyed use secure WiFi networks.
  • 2/3 do not limit what appears online: Only 36% of respondents said they took steps to limit what personal information appears about them online.
  • Phishing attacks and identity theft: 15% of respondents were victims of phishing attacks and 9% said they were victims of identity theft in 2013.

For Better Security: “Do 1 Thing”

The ins and outs of internet security can be daunting to the average user, but Microsoft is calling on individuals to make a small effort by doing just one thing that will enhance their online privacy and security. Many consumers have submitted the one thing they plan to do to stay safe online. These responses are displayed via an interactive world map  on the site that pinpoints various efforts that consumers are making around the globe. Here are some highlights:

PasswordsDo1ThingUsing strong passwords and changing them frequently is a good place to start with securing your information online. Make sure you change your password often; a good rule of thumb is once every six months. Remembering your password can be tricky but if you use a place you love, a specific car, or a favorite restaurant, it can be easy. Then randomly substitute numbers for letters that look similar. For example, use ‘@” for the letter “a.” Also randomly use capital letters (e.g., Mod3l@F0rd). Another option is to use a random password generator and organizer like LastPass to create, organize, and store all of your online passwords.

As a rule, it’s always a good idea to do some research for any mobile app you use. Be sure to visit their website and see if they have any privacy policies, and if so, take some time to see what safeguards they have for your personal data. The Privacy Rights Clearinghouse found that only 40% of mobile apps had any sort of privacy policy at all.  And only half of those sites that actually posted a privacy policy accurately described the mobile app’s technical processes. You should assume that whatever information you provide to mobile apps will be seen by others.

We couldn’t agree with Darren G. more! Only a VPN like PRIVATE WiFi can fully protect you when you access a public WiFi hotspot. Without one, all the data you send and receive is unsecure and can be easily intercepted by hackers. This means if you do online banking, access your e-mail or even pay bills on public WiFi, you can be exposing all of that personal information. But with a VPN, you are invisible!

We applaud Microsoft for educating consumers on how they can stay safe online. Ready to do one thing to stay safer online? Then head on over to the Safer Online website and take the pledge.

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Jared Howe

Jared Howe is PRIVATE WiFi’s Senior Manager, Product Marketing Communications. Working in high tech for over 15 years, Jared currently lives in Seattle with his wife, daughter, and their two cats.

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