Is the Online Reputation Score the New FICO?

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The Wall Street Journal has an interesting perspective on something called an online reputation score.

The article suggests that “reputation was once a qualitative measure of our behavior, vital but vague. Now it’s getting quantitative. Soon there is likely to be an actual numerical reputation score for each of us, like a FICO credit score but for our whole lives.”

The article shares some obvious truths — “Keeping the right company online, as off, is a good idea. What others say about you matters more and more” — to the more problematic — “Even if you’re not online much, your reputation there could still affect you elsewhere.”

 

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Elaine Rigoli

Elaine Rigoli is PRIVATE WiFi's manager of digital content strategy.