Google’s ‘Good to Know’ Campaign Touts Online Privacy

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Google has launched its “Good to Know” advertising campaign to help educate consumers about how to protect themselves online.

According to this eWeek article, “the multimillion-dollar Good to Know initiative includes privacy and security tips, such as how to use two-step verification, how to lock a computer when it’s in public but not in use, and how to make sure website connections are secure via HTTPS encryption.”

The Good to Know campaign is aimed at the casual Internet user and defines cookies and IP addresses, and explains how Google and other service providers such as Facebook use those tracking tools to identify users’ computers.

 

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Elaine Rigoli

Elaine Rigoli is PRIVATE WiFi's manager of digital content strategy.