Well here are some startling reasons: In the last 18 month, over 157 million US credit card holders have been notified of a breach.
Furthermore, the typical web surfer is tracked by 11 companies at each site they visit – resulting in over 2,500 unique tracking and data collection attempts weekly.
This is the new reality of the Internet in 2014 – and as 2015 approaches, the treat level will only increase.
This trend, coupled with the shift to more consumers using online and mobile shopping during the upcoming holiday shopping season and beyond, is simply dangerous.
According to the National Retail Federation, 56% of consumers are planning to shop online. And, as cited in a recent infographic, by PRIVATE WiFi and National Cyber Security Alliance, 52% of online shoppers used their phones to make purchases during the 2013 holiday season.
Take control with Blur
In the past, consumers had no simple way to say “NO” when asked for their personal information by mobile apps and web sites. Nor have they had much choice about being tracked. Until now.
Blur is the first all-in-one solution that protects your passwords, payments, and privacy. It gives power back to people making it simple to choose what amount of their personal information they are OK providing to any website. It doesn’t matter what they are doing — surfing, creating a new account, or shopping — or what device they are using — mobile phone, laptop or tablet.
- Creates and remembers strong passwords to log you in fast from any device
- Protects and fills logins, addresses, & credit cards into forms without typing
- Choose to share or to “mask” your email, phone number, & credit card anywhere
- Automatically blocks tracking by Facebook, Google, and 100’s of data collection companies and targeted ad networks
- Encrypts and syncs personal info across phones, tablets, & computers
“To share or not to share, that is now, finally, the consumer’s option,” said Rob Shavell, CEO of Abine.
“Blur users surf worry-free because it’s virtually impossible for their passwords, credit cards, and other private personal information to wind up in the wrong hands.”
Shavell adds that feedback to the service indicates that users are pleased that masked emails are quick and easy. Additionally, masked credit cards let users shop online without worrying about over-charges or theft of their credit cards.
One user specifically noted that Blur is “hands down, the best service on the internet,” when tied with a good VPN like PRIVATE WiFi.
Click here to learn more about Abine and Blur.