Device Reputation: Retailers Use New Online Fraud Prevention


Have you heard about “device reputation,” a new way some stores are fighting back against credit card fraud? It helps protect retailers from fraudulent online credit card transactions by examining the computer or other device for a history of unwanted behavior. According to this article, if a customer’s computer, smartphone, or tablet indicates an abnormally high level of risk, the merchant can reject the purchase in advance.

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Elaine Rigoli

Elaine Rigoli is PRIVATE WiFi's manager of digital content strategy.

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