Big Brother At the Mall: Mobile Phone Tracking Heats Up

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“If you’ve got a problem with malls paying attention to your smartphone, you might want to stay away from the mall for, say, the rest of your life,” according to a new article in The Atlantic.

This new way of tracking crowds through their mobile phones is a “quiet information revolution” among retailers to track shoppers and learn patterns about their buying decisions.

The entire article can be accessed here.

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Elaine Rigoli

Elaine Rigoli is PRIVATE WiFi’s manager of digital content strategy.