Monthly Archive: September 2013

Data Brokers, Transparency, and the Future of our Private Identities: Part 2 of 2

Acxiom, one of the top data brokers in the country, is in business to research publicly held information, compile data on you, and then sell this to advertisers. And business is booming: Acxiom made well over a billion dollars in profits last year. So I was curious as to what exactly Acxiom would reveal about the information they had collected on me.


Fingerprint Biometrics: Just How Safe is the iPhone 5s Touch ID System?

Featuring the new “fingerprint sensor” Touch ID, the Apple iPhone 5s was released last week. Yet only two days after the release of the new phone, Germany’s Chaos Computer Club claims it already cracked the Touch ID system! Although there are positives to using biometric authentication, there are also areas of concern when it comes to your security. Click to learn more.

Network World Declares PRIVATE WiFi One of 20 ‘Essential’ iPhone, iPad Apps

Some exciting news around our offices today that we wanted to share with long-time fans and readers — Network World today hailed PRIVATE WiFi as one of 20 essential business apps for the iPhone and iPad! It’s an honor to be included with this esteemed list of companies providing exemplary — and essential — products that make mobile devices even more powerful for business users.

Data Brokers, Transparency, and the Future of our Private Identities: Part 1 of 2

Acxiom, one of the top data brokers in the country, is adding a new layer of consumer awareness and transparency. But even with this new transparency, we are missing the elephant in the room in regards to data brokers. Keep reading to learn how data brokers have been changing the very nature of what constitutes our individual private identity, with little or no input from the general public.


Ponemon Institute Calculates What a Data Breach Really Costs Per Attack; Highest Costs in the U.S.

If you own your own business — or work for a business that has suffered a data breach — the damaging effects of even one breach can be long-lasting, according to a new Ponemon Institute report. Companies that suffer a data breach are not only facing expensive direct costs from cleaning up a data breach, but also a loss in customer confidence that has long-lasting ramifications. In fact, the global study shows the United States has the most expensive data-breach incidents caused by malicious or criminal attackers — at $277 per record!

Click to learn the other true costs of data breaches — and also check out a calculator that lets you determine your data-breach risk based on your organization’s characteristics.


In-Flight WiFi: Air Travelers Would Trade Comfort For Connectivity

What would airline passengers be willing to give up in order to connect to WiFi when they fly?  Plenty, according to a new survey conducted by Honeywell’s Aerospace division: 80% said WiFi that’s as fast and reliable as what they have at home or at the office should always be available during a flight. They’re simply not comfortable without it.

Is That Health App on Your Smartphone Compromising Your Privacy?

Do you use a mobile app to track a health-related issue like diet, exercise, or illness? You’re typically handing over very private information that most of us would not want anyone else to know about — but is that information really private?

Check out the results of a sobering study from the Privacy Rights Clearinghouse and find out the truth for yourself!

Your Security and the New Healthcare Marketplace: What the FTC Wants You to Know

The Federal Trade Commission will host a roundtable meeting next week to discuss how to empower and protect consumers from scammers with the advent of healthcare marketplaces opening this fall under the Affordable Care Act (ACA).

Find out why Fox News recently called the health exchanges “a feeding frenzy for scammers” — and which ploys you need to know about before falling for any of these sophisticated ACA-related scams.

PRIVATE WiFi’s Response to the Recent NSA Revelations

In the following article, CEO Kent Lawson clarifies how user data is kept private and safe when using PRIVATE WiFi.

The recent revelations about the NSA’s ability to weaken privacy safeguards should remind us that privacy laws and rules need to be protected. We will continue to be a product that considers your privacy its top priority.

Pew Survey Finds Internet Users Want to Be Anonymous Online But Most Believe It’s Not Possible

How important is for you to be anonymous when you’re online? What would you be willing to do to protect your online privacy? These are just two of the questions addressed in a new survey by the Pew Research Center’s Internet & American Life Project entitled Anonymity, Privacy, and Security Online. The answers provided by 792 Internet and smartphone users aren’t reassuring.

Ask the Expert: Search Engines that Protect Your Privacy

How do you think Google (and Facebook) make so much money? You are the product. They track which websites you visit, create a profile based on these sites (and other offline information), and then turn around and sell this information to advertisers.

Click to learn more about two anonymous search engines: DuckDuckGo and Ixquick.